About us - Prestige Selection Co.,Ltd.

Founded in 2011, Prestige Selection Co., Ltd. is a Bangkok-based brand management and retail distribution company specializing in premium lifestyle brands. We started with imports and distribution, gradually venturing into production and expanding into the hospitality segment of the business.

We find joy in both building our own brand and selecting others. For each brand we choose or create, we ensure it holds a distinct purpose. This empowers us to bring their untold stories to the world.

Mission

CONNECT

We connect overseas brands to the local market, customers, and mass by delivering targeted and sustainably effective solutions.

IGNITE

We ignite the fire and introduce all-new unique products in deservedly unique ways.

ACHIEVE

We achieve our goals by striving to be creatively disruptive, outstanding, and innovative to the core and being independent in the face of conventional marketing approaches.

FOSTER

We consistently foster collective growth and diversity for our selected brands by regularly analysing and enhancing our strategies.

Vision

Vision

Every day, we strive to become a more dynamic retailer,
dedicated to curating lifestyle brands and crafting our own to deliver

Core Values

(ABSOLUTE) UNCONVENTIONAL

At Prestige, we have a different approach of working. We are born with a desire to take initiative and innovate in our work practices. without abandoning the correct social norms.

PASSIONATE

When we are passionate about our work and everything we do, we are confident that any problems that arise will be resolved successfully. We will be able to overcome all obstacles.

DISRUPTIVE THINKING

Prestige maximizes results by thinking ahead and working smarter, as well as making a difference and making anything happen through continuous improvement of processes, products, and services. Last but not least, we are empowered to learn and grow.

DIVERSE

At Prestige, we respect diverse ideas and work together to create something greater.

Our milestones

We are working towards expanding Smizzle to encompass a total of 5 branches within this year.

Celebrating our role as an official distributor for Proraso, renowned for Italian barber-inspired shaving products, we aim to bring the authentic barbershop experience to Thailand through through local collaborations.

We’re proud co-owners of Smizzle, specializing in smash burgers. Our dedication to precision in crafting smash burgers sets us apart.

We are honored to be an official distributor of PENT, offering luxury fitness equipment that goes beyond mere functionality to embody timeless design.

Exploring opportunities in the hospitality sector, we’ve begun expanding and venturing into co-ownerships of food and dessert businesses.

During the COVID-19 pandemic, we quickly shifted from 100% offline to 100% online, solidifying our digital presence and connecting effectively with customers. Thanks to the team’s dedication, our online sales have thrived, contributing significantly to our ongoing success.

We launched Modern Sound, a specialist in architectural speakers that prioritizes aesthetic appeal and interior design friendliness. This expansion signifies our transition from managing product brands to providing service-based solutions.

Expanding our reach, we ventured into production by acquiring the BsaB production unit. This move includes owning the trademark, team, and B2B customers from overseas, marking a significant growth from our distributor origins.

–

We acquired ‘BsaB’ as a distributor in Thailand, reintroducing the brand to the market and ensuring accessible stores for an enhanced shopping experience.

There was a significant shift in media consumption from offline to digital. This disruption prompted us to learn and adjust, leading us to embrace digital platforms to connect with our customers.